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Lidia is an Interaction and Strategy Designer from EssilorLuxottica.
She is a multidisciplinary designer with a Master’s degree in Digital and Interaction Design and a background in Communication and Graphic Design. She considers herself a 360° creative, capable of approaching complex challenges with a strategic, horizontal perspective supported by strong vertical skills.
Her goal is to innovate the relationship between humans and devices in ways that are thoughtful, creative, and functional. She supports her vision with strategic insight and a strong methodological foundation, translating ideas into real-world applications.
During university years, she has developed a strong passion for Natural Interactions and Calm Design through critical research and a
human-centric design approach, but her creative interests extend across visual curation, 3D, music, video making, animation and fashion.
She defines herself as a grounded thinker and a visionary, firmly believing that anything can be learned with the right goal in mind.
In her daily life, Lidia is a curious explorer of internet culture, with a particular passion for the quirky and the visually compelling. Determination and structure are core traits that guide both her work and her way of thinking.
Beyond design, she can often be found at karaoke nights, skiing in the Italian mountains, spending time at the pottery wheel, or exploring the world through photography and photo editing. She also occasionally works as a voice-over artist and video maker.
A music solo project
Learning Rhino
Joining a pottery class
2018
THE BEGINNING
It all started in high school, when I developed a passion for getting my hands dirty and creating projects from scratch. I had always been a creative person, but I wasn’t sure how to pursue that creativity. The act of turning what you have in mind into something real, almost impulsively, felt like what I wanted to embrace every day of my adult life. But how?
I thought 3D animation might have been my thing, so I spent a month at the University of Pennsylvania taking my first 3D animation class. What an experience! Learning Maya in two weeks was a nightmare, but absolutely worth it. That experience made me fall in love with 2D animation, stop motion, 3D texturing and animation, and storytelling through visuals.
When I returned to Milan, I started looking for universities to pursue this career. But, at one point, I crashed out. I realized I didn’t want to work for months on a single scene designed by someone else; I wanted to create and ideate projects from the very beginning. I knew there was a world out there for me much richer and stimulating, and that realization led me to enroll at Politecnico di Milano.
2019-2025
POLITECNICO DI MILANO
During my university years, I met incredible people and breathed the projectual and methodical approach to design: design as a science. Experimentation was always encouraged, but with a strong focus on creating projects that were, first and foremost, meaningful, useful, and replicable in real life.
I learned how to deeply understand a brief and organize it in the most effective and structured way, how to listen to feedback and implement it, and how to manage group work by coordinating different roles toward a clear and shared goal.
I first studied Communication Design, where I explored graphic design, video, motion, editorial, speculative design, and especially branding. In the meantime, I also spent a short Erasmus period at Nottingham Trent University, where I truly understood the value of my studies at Politecnico, as well as the importance of engaging with different cultures and external approaches to design. There, I explored freer design methods, learned to prioritize goals, and embraced imperfection.
I then continued with Digital and Interaction Design at Politecnico, which opened the door to a more concrete and technical form of design, grounded in users and their interaction with what I was designing for, based on their specific needs. Being naturally methodical, this path left me enthusiast. I especially fell in love not only with digital interface design, but also with physical interfaces: affordances, natural interactions, and real-world prototyping through 3D printing.
2020-2024
FREELANCING
Like many designers, I paid my dues by starting out as a freelancer. I worked on album covers for emerging artists, promotional videos for questionable apps, voice-overs for viral football-themed puzzles...anything that allowed me to stay active and earn some money.
Through this experience, I worked with around sixty clients on more than ninety different projects. I learned how to manage deadlines, communicate workflows, expectations, and results clearly, handle last-minute feedback, and optimize my working hours to become faster and more efficient.
EARLY 2024
STARTGRAM
At Startgram, I experienced the atmosphere of a small startup full of energy and drive. We were a bunch of people sharing spaces in another’s startup’s office. I truly contributed wherever needed, developing the product’s UI for clients while also working on promotional videos, motion design, and social media content. It wasn’t easy, but it showed me the true value of having a versatile and adaptable skill set, ready to respond to any request.
MID 2024-2025
SMART EYEWEAR LAB
The time I spent at Smart Eyewear Lab was one of the most rewarding, yet also challenging and demanding experiences I’ve ever had. SEL is a research program that brings together EssilorLuxottica and Politecnico di Milano, where engineers study and embed new technologies into eyewear frames to develop new generations of wearables.
I was there developing my thesis, and I had the opportunity to speak every day with people who are actively shaping our future.
It was a truly rewarding period: for the first time, I could design with a real goal for a real company, applying everything I had learned over the years to a project I was fully responsible for.
2025-2026
ESSILORLUXOTTICA
I first walked into Luxottica’s headquarters by talking to the designers for my thesis, and I immediately felt so excited and eager to stay. Thanks to my work, I was offered an internship position. I took on the role of Strategy Designer, expanding on my skillset by sharpening skills I thought I was proficient in as well as adding a lot new ones.
A very busy year followed, working for brands such as Armani, Ferrari, Ray-Ban and many other. The work was deeply satisfying thanks to an exceptional design team, the constant variety and excitement of new ideas, and the opportunity to work in the field of wearable technologies, which is very very exciting.
More than anything else, this experience gave me a bird’s-eye view of the full lifecycle of an industrial project, from user research to real industrial design and technological development.
More or less this is what I’ve been up to for the past 7 years. I can't wait to see what the next years will be all about.
Lidia is an Interaction and Strategy Designer currently working at EssilorLuxottica.
She is a multidisciplinary designer with a Master’s degree in Digital and Interaction Design and a background in Communication and Graphic Design. She considers herself a 360° creative, capable of approaching complex challenges with a strategic, horizontal perspective supported by strong vertical skills.
Her goal is to innovate the relationship between humans and devices in ways that are thoughtful, creative, and functional. She supports her vision with strategic insight and a strong methodological foundation, translating ideas into real-world applications.
During university years, she has developed a strong passion for Natural Interactions and Calm Design through critical research and a human-centric design approach, but her creative interests extend across visual curation, 3D, music, video making, animation and fashion.
She defines herself as a grounded thinker and a visionary, firmly believing that anything can be learned with the right goal in mind.
In her daily life, Lidia is a curious explorer of internet culture, with a particular passion for the quirky and the visually compelling. Determination and structure are core traits that guide both her work and her way of thinking.
Beyond design, she can often be found at karaoke nights, skiing in the Italian mountains, spending time at the pottery wheel, or exploring the world through photography and photo editing. She also occasionally works as a voice-over artist and video maker.
2018
THE BEGINNING
It all started in high school, when I developed a passion for getting my hands dirty and creating projects from scratch. I had always been a creative person, but I wasn’t sure how to pursue that creativity. The act of turning what you have in mind into something real, almost impulsively, felt like what I wanted to embrace every day of my adult life. But how?
I thought 3D animation might have been my thing, so I spent a month at the University of Pennsylvania taking my first 3D animation class. What an experience! Learning Maya in two weeks was a nightmare, but absolutely worth it. That experience made me fall in love with 2D animation, stop motion, 3D texturing and animation, and storytelling through visuals.
When I returned to Milan, I started looking for universities to pursue this career. But, at one point, I crashed out. I realized I didn’t want to work for months on a single scene designed by someone else; I wanted to create and ideate projects from the very beginning. I knew there was a world out there for me much richer and stimulating, and that realization led me to enroll at Politecnico di Milano.
2019-2025
POLITECNICO DI MILANO
During my university years, I met incredible people and breathed the projectual and methodical approach to design: design as a science. Experimentation was always encouraged, but with a strong focus on creating projects that were, first and foremost, meaningful, useful, and replicable in real life. I learned how to deeply understand a brief and organize it in the most effective and structured way, how to listen to feedback and implement it, and how to manage group work by coordinating different roles toward a clear and shared goal.
I first studied Communication Design, where I explored graphic design, video, motion, editorial, speculative design, and especially branding. In the meantime, I also spent a short Erasmus period at Nottingham Trent University, where I truly understood the value of my studies at Politecnico, as well as the importance of engaging with different cultures and external approaches to design. There, I explored freer design methods, learned to prioritize goals, and embraced imperfection. I then continued with Digital and Interaction Design at Politecnico, which opened the door to a more concrete and technical form of design, grounded in users and their interaction with what I was designing for, based on their specific needs. Being naturally methodical, this path left me enthusiast. I especially fell in love not only with digital interface design, but also with physical interfaces: affordances, natural interactions, and real-world prototyping through 3D printing.
2020-2024
FREELANCING
Like many designers, I paid my dues by starting out as a freelancer. I worked on album covers for emerging artists, promotional videos for questionable apps, voice-overs for viral football-themed puzzles... anything that allowed me to stay active and earn some money.
Through this experience, I worked with around sixty clients on more than ninety different projects. I learned how to manage deadlines, communicate workflows, expectations, and results clearly, handle last-minute feedback, and optimize my working hours to become faster and more efficient.
continues ↓
EARLY 2024
STARTGRAM
At Startgram, I experienced the atmosphere of a small startup full of energy and drive. We were a bunch of people sharing spaces in another’s startup’s office. I truly contributed wherever needed, developing the product’s UI for clients while also working on promotional videos, motion design, and social media content. It wasn’t easy, but it showed me the true value of having a versatile and adaptable skill set, ready to respond to any request.
MID 2024-2025
SMART EYEWEAR LAB
The time I spent at Smart Eyewear Lab was one of the most rewarding, yet also challenging and demanding experiences I’ve ever had. SEL is a research program that brings together EssilorLuxottica and Politecnico di Milano, where engineers study and embed new technologies into eyewear frames to develop new generations of wearables.
I was there developing my thesis, and I had the opportunity to speak every day with people who are actively shaping our future. What a time.
It was an incredible period: for the first time, I could design with a real goal for a real company, applying everything I had learned over the years to a project I was fully responsible for.
2025-2026
ESSILORLUXOTTICA
I first walked into Luxottica’s headquarters by talking to the designers for my thesis, and I immediately felt so excited and eager to stay. Thanks to my work, I was offered an internship position. I took on the role of Strategy Designer, expanding on my skillset by sharpening skills I thought I was proficient in as well as adding a lot new ones.
A very busy year followed, working for brands such as Armani, Ferrari, Ray-Ban and many other. The work was deeply satisfying thanks to an exceptional design team, the constant variety and excitement of new ideas, and the opportunity to work in the field of wearable technologies wich is very very exciting. I think it’s such an amazing time to be a designer working with wearable tech.
I also experienced design thinking applied to the fashion world, an entirely new context for me.
More than anything else, this experience gave me a bird’s-eye view of the full lifecycle of an industrial project, from user research to real industrial design and technological development.
More or less this is what I’ve been up to for the past 7 years. I can't wait to see what the next years will be all about.
